Eloy employs digital marketing for 2020 census

Melani Caron

The city of Eloy is working with Blossom Digital Marketing to add a new and exciting dimension to our 2020 census outreach program. Digital marketing will allow us to reach our residents on their computers and phones when they are using the Internet. The placement and frequency of these messages will enhance awareness of, and participation in, the census. Messages will be in English and Spanish and will consist of a three-minute video, thirty-second videos, six-second messages, as well as display ads that will focus on the Eloy tagline, “Together, We Count! or ¡Juntos Contamos!”

Eloy’s Complete Count Committee (CCC) is made up of people from all over the city, from all walks of life, with an ambitious program to get the word out through print media, radio, banners, posters, handouts, and word of mouth. If you would like more information about the 2020 census, please visit the city of Eloy website at eloyaz.gov and look under “Inform the City.”